The brief that I am currently working on for Bucks Ad School is a 'debating brief'. We are required to research a topic in detail, create a campaign to raise awareness and get people on our side for the topic/issue and then take part in a debate with opposing teams.
The topic that has been chosen for us is the current issue of the Scottish Independence Referendum. My team has been assigned the position of 'Devo Plus' while the other teams are 'Devo Max' and 'For the UK remaining as it is'. I volunteered myself as deputy leader for this project with Joe as leader.
While I initially was uninterested in the topic chosen I have since had a change of heart...
After spending 2 days on this project I have come to the realisation that I really really miss LEARNING. In-depth research and new knowledge of a specific topic with an ultimate goal and use of that knowledge in sight. Of course I have learnt so much in my first term and a bit at Bucks, but it's a different kind of learning; highly subjective practical application of ideas and creativity, learning from mistakes about how you develop concepts and really drill in to an almost philosophical understanding of an insight. The work I am doing now however is so factual and I come away from my research with a clear cut understanding of brand new knowledge immediately. I feel as if I am being much more proactive and I like it! This is the reason why I have (finally) started this blog.
From the offset of the course we have been told we need to be 'on it', which in my tutors words means being active on social media sites, particularly Twitter, networking and documenting all the work that we do. I'm not going to lie, up until this point I just haven't been bothered to do it, but after realising how much better I feel by actively working in my own time I decided that I now have the motivation to do this.
Another thought that this brief has made me ponder is the possibility of become a Planner for an agency rather than an Art Director or Copywriter like most people on my course. I have been praised to no end by my project group on my research skills and today one of them asked if I'd ever considered being a planner which I hadn't until now.
Truth is I have no idea what I want to be when it comes to graduating, I just know it will most likely be one of the three positions above. Good job I still have a good while before I have to know!
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